HAKKO | BRANDING

 Art Direction, AV Content, B2C and B2B Marketing Strategy

 Rebuilding website involves several key components to ensure a successful and engaging online presence.

Here are some some Key highlights: 

  • UI | UX : Focusing on intuitive navigation, Clear calls to action and responsive design to ensure compatibility across different devices.
  • Compelling Design: One of the key objectives is to rebrand Hakko’s creative assets to align with appealing and visually captivating design elements that reflect the brand identity. This involves updating all design assets to incorporate consistent branding elements, such as color schemes, typography, and visual styles. By doing so, we aim to create a cohesive and visually engaging brand experience for Hakko’s target audience. 
  • Analytics and Tracking:  Implement web analytic stools to track user behavior, traffic sources, and conversions.  
  • Building Photo / AV studio to deliver high quality  Product Photo and Video in house. +Studio construction Renders Below
  • I established a systematic pipeline and scheduling process to efficiently clean up a vast collection of over 5000 product images.

 

Content Marketing | Social Media Integration

Here are some some Key highlights: 

  • Creative Concept: develop a compelling topic and unique concept that aligns with Hakko’s product and message, values, and target audience. 
  • Scriptwriting: Craft a well-written script that effectively communicates the Hakko’s Product and message.  
  • Pre-production: Plan and organize all the aspects of pre production set design, equipment and talent. 
  • Production: executing the production phase, which involves filming, schedule, dealing with technical aspects, talent and maintaining a smooth production process. 
  • Post-production:  Edit and enhance the footage and audio recordings to create a polished and professional final product. 

 

B2B Marketing | Tradeshows

Here are some some Key highlights: 

  • Set objectives and budget
  • Booth design and construction:  Creating an engaging and visually appealing booth design that reflects Hakko’s brand identity and captures attendee’s attention.  
  • Marketing and promotional materials: Prepare High-quality printed materials, brochures, cards, flyers and product catalogs.  +QR codes and digital advertisements
  • Branding and signage: Creating consistent branding across all aspects of Hakko’s trade show presence.  
  • logistics and Planning:  Ensuring all logistical aspects covered, booth setup and dismantling, shipping arrangements. 

 

Hakko | We’re Not Just About Soldering

Beyond simply selling a product, it is important for businesses to recognize the significance of giving back to the community. This goes beyond the bottom line and profit margins, and delves into the realm of social responsibility and making a positive impact on society. By actively engaging in corporate social responsibility initiatives, businesses have the opportunity to contribute to the betterment of the community they operate in. This can take various forms, such as supporting local charities, participating in volunteer activities, implementing sustainable practices, or providing resources and opportunities for underprivileged individuals or marginalized communities. Giving back not only helps address societal challenges and contribute to positive social change, but it also enhances the brand’s reputation, builds trust with customers, and fosters a sense of pride and purpose among employees. It is a powerful way to demonstrate that a business is not solely focused on its own success, but is committed to making a meaningful difference in the lives of others and creating a more inclusive and sustainable future.